Established 2024 • Irvine, California

Bridging Chinese Innovation
with American Markets

Prime Trade & Services Inc. delivers comprehensive cross-border automotive trade solutions, leveraging deep expertise in both Chinese manufacturing excellence and U.S. market dynamics to create seamless international partnerships.

Explore Services Schedule Consultation
17+
Years Industry Experience
$90M+
Annual Trade Volume
10,000+
Vehicles Facilitated
4.8/5.0
Customer Satisfaction
6+
Software Copyrights
About Prime Trade & Services

Your Trusted Bridge Between
Chinese & American Automotive Markets

Founded in June 2024 and registered in Irvine, California, Prime Trade & Services Inc. represents the convergence of automotive engineering expertise, international trade acumen, and deep market understanding across both Chinese and American automotive landscapes.

Rongxue Liu - Chairman and General Manager

Rongxue Liu

Chairman and General Manager

2013 Dongfeng Nissan Grand Champion
🏆

2013 Dongfeng Nissan National Elite Entrepreneurship Competition Grand Champion

FOUNDER & LEADERSHIP

Rongxue Liu

Chairman and General Manager

A seasoned automotive industry leader with 17 years of experience spanning vehicle engineering, dealer management, and international business operations. As the 2013 Grand Champion of Dongfeng Nissan's National Elite Entrepreneurship Competition, Mr. Liu has built successful automotive enterprises in China with $90M+ in annual revenue.

17+
Years
$90M+
Revenue
10K+
Vehicles
6+
Patents

Educational Background & Professional Journey

With a Bachelor's degree in Vehicle Engineering from Henan University of Science and Technology and an MBA from INSEEC Business School (France), Mr. Liu combines deep technical knowledge with international business expertise. His proven track record in building profitable dealerships from the ground up demonstrates a unique blend of engineering precision and business excellence.

Professional Journey

  • 2008-2010: Assembly Process Engineer, Zhengzhou Nissan
  • 2010-2012: Sales Supervisor & Market Specialist, Zhengzhou Nissan
  • 2013: Won National Elite Entrepreneurship Competition Grand Champion
  • 2013-Present: Chairman and General Manager, Weijun/Weizhong Automotive
  • 2024: Founded Prime Trade & Services Inc. in California

Distinguished Achievements

  • ✓ 6 Software Copyrights in automotive digital innovation
  • ✓ 1 Utility Patent in automotive technology
  • ✓ 6 Published Papers in leading automotive journals
  • ✓ Vice Chairman, National Federation of Industry and Commerce Auto Dealers Club
  • ✓ Vice Chairman, Hubei Electric Vehicle Distribution Association
  • ✓ Guest Professor, Chinese Academy of Management Sciences
🎓

Technical Excellence

Deep automotive engineering background from factory floor to executive leadership

🏆

Proven Track Record

Built successful dealership network from 5M RMB investment to 90M RMB annual revenue

🌏

Dual Market Expertise

Comprehensive understanding of both Chinese manufacturing and U.S. consumer markets

💡

Innovation Leadership

1 utility patent, 6 software copyrights, and published research in leading automotive journals

Our Core Services

Complete Automotive Lifecycle
Solutions

From sourcing to after-sales, we provide end-to-end services that facilitate seamless automotive trade between Chinese manufacturers and American markets. Our comprehensive approach ensures quality, compliance, and customer satisfaction at every stage of the vehicle lifecycle.

🚗

Vehicle Sourcing & Import

Specializing in high-quality automotive brands from China, we manage the complete import process and establish strategic market entry in California's dynamic automotive market, with expertise in both new vehicles and certified pre-owned options.

Premium vehicle sourcing from Chinese manufacturers
Import compliance and DOT/EPA certification
Quality inspection and verification
Market positioning and pricing strategy
Distribution network development
💰

Sales & Trade-In Services

Professional sales consultation combining technical expertise with customer-centric service. Our team provides transparent pricing, flexible financing options, and fair trade-in valuations leveraging our extensive market experience.

Expert sales consultation and vehicle matching
Competitive financing and leasing programs
Professional trade-in and appraisal services
Extended warranty and protection plans
Digital showroom and VR vehicle tours
🔧

After-Sales & Maintenance

Building trust through excellence in after-sales support, we establish complete service ecosystems including spare parts supply chains, professional maintenance networks, and comprehensive warranty programs.

Factory-trained technician services
Genuine spare parts procurement and logistics
Service center network establishment
Preventive maintenance programs
24/7 roadside assistance coordination
🛡️

Insurance & Protection

Comprehensive insurance solutions partnering with leading carriers to provide optimal coverage for imported vehicles, including specialized policies for Chinese automotive brands entering the U.S. market.

Multi-carrier insurance comparison
Specialized imported vehicle coverage
Gap insurance and asset protection
Claims assistance and support
📊

Brand Building & Market Development

Leveraging proven marketing strategies and digital innovation, we build brand awareness and credibility in the competitive California automotive market through multi-channel campaigns and experiential marketing.

Strategic brand positioning and messaging
Digital marketing and social media campaigns
Influencer partnerships and content creation
Offline events and customer engagement
Market research and competitive analysis
⚙️

Parts & Accessories

Direct supply chain from Chinese manufacturers ensures availability of genuine parts and accessories at competitive prices, supporting both routine maintenance and customization needs.

OEM genuine parts sourcing
Performance and aftermarket accessories
Rapid inventory replenishment
Bulk purchasing for service centers
🌐

Supply Chain & Logistics Management

Optimizing every link in the supply chain from Chinese factories to American customers, ensuring efficiency, cost-effectiveness, and reliability through our proven logistics network and customs expertise.

International shipping and freight forwarding
Customs clearance and compliance
Inventory management and warehousing
Last-mile delivery coordination
Quality control and inspection services
🤝

Customer Relationship Management

Full lifecycle customer management from initial contact to repeat purchases, utilizing AI-powered CRM systems and data analytics to provide personalized service and build long-term relationships.

Personalized customer journey mapping
Automated follow-up and service reminders
Loyalty programs and referral incentives
Customer satisfaction tracking and improvement

Complete Lifecycle Support

From your first inquiry to years of ownership, we're with you every step of the way. Our integrated services ensure a seamless experience whether you're a Chinese manufacturer entering the U.S. market or an American customer seeking quality vehicles.

Schedule Consultation View Our Track Record
Our Strategic Roadmap

Two-Phase Growth Strategy
for Market Leadership

Our systematic approach to market entry and expansion combines proven dealership expertise with innovative cross-border business models.

Upon establishing operations in the United States, Prime Trade & Services Inc. will execute a carefully planned two-phase strategy designed to establish market leadership in cross-border automotive trade while creating sustainable value for American consumers and Chinese manufacturers.
1

Business Launch & Market Penetration

The primary goal of Phase 1 is to establish a solid foothold in California's premium automotive market, build brand credibility, and lay the groundwork for scalable growth. This phase leverages extensive expertise in Chinese automotive innovation, U.S. market dynamics, and customer-centric operations.

🎯

Product Introduction

Import high-end automotive brands from China and initiate sales in the U.S. market. Focus on electric vehicles (EVs), hybrid technology, and innovative mobility solutions that align with California's sustainability goals and consumer preferences.

🔧

After-Sales Service Excellence

Establish a comprehensive after-sales service system including spare parts supply and professional maintenance services. Build trust through reliability and excellence, ensuring customer satisfaction and loyalty.

📢

Brand Awareness Campaign

Enhance brand recognition through strategic advertising, social media campaigns, and offline events. Leverage proven digital marketing expertise including VR showrooms, AI-driven engagement, and content marketing strategies.

👥

Customer Acquisition

Develop potential clients through multiple channels including online platforms, partnerships with local businesses, and targeted outreach to increase market share. Implement data-driven customer relationship management systems.

2

Business Expansion & Operation Optimization

After establishing profitability and brand recognition in California, Phase 2 focuses on scaling geographically, upgrading technology infrastructure, and deepening strategic partnerships to become a leading cross-border automotive service provider in the United States.

🗺️

Geographic Market Expansion

Set up branches in other major metropolitan areas and automotive markets across the United States to broaden business scope. Target key markets with strong EV adoption and sustainability focus.

⚙️

Technology Infrastructure Upgrade

Introduce advanced management and service technologies to enhance operational efficiency and customer satisfaction. Implement AI-driven CRM systems, VR display technologies, and data analytics platforms proven successful in Chinese operations.

🤝

Strategic Partnership Development

Seek collaborations with local businesses, financial institutions, and industry organizations to elevate the company's standing and influence. Build relationships with major automotive groups and technology companies.

🌟

Industry Leadership Position

Establish Prime Trade & Services as a thought leader in cross-border automotive commerce, contributing to industry development through innovation, best practices sharing, and fostering U.S.-China automotive cooperation.

Strategic Impact: By executing this two-phase strategy, Prime Trade & Services Inc. will not only become a profitable U.S.-based enterprise but also serve as a catalyst for U.S.-China automotive collaboration, bringing Chinese innovation to American consumers, creating local jobs, and fostering cross-border economic growth. With 17 years of proven industry expertise, a track record of building successful dealerships, and proprietary technologies, our leadership is positioned to execute this plan effectively and contribute meaningfully to the U.S. automotive sector's leadership in sustainable mobility.
Track Record of Excellence

Proven Performance
in Automotive Excellence

Our founder's Chinese operations demonstrate the expertise and innovation we bring to the U.S. market, with measurable results across sales, customer satisfaction, and technological advancement.

📈

Sales Performance

10,000+ vehicles sold
$90M annual revenue (2024)
28.6% year-over-year growth
28 days inventory turnover (vs 45 industry avg)
⭐

Customer Excellence

4.8/5.0 satisfaction rating (Top 5% nationally)
24% customer referral rate (vs 15% avg)
27% repeat purchase rate (vs 12% avg)
7% customer churn (vs 18% avg)
💡

Digital Innovation

6 software copyrights
1 utility patent
$260K in technology licensing revenue
8,000+ VR showroom visitors/month
🎯

Marketing Success

120K+ social media followers
2.8M viral video views
Top 10 AI live streaming nationwide
35% online conversion rate (94% improvement)

Awards & Recognition

2013
Dongfeng Nissan National Elite Entrepreneurship Competition Grand Champion
2018
Outstanding Regional Auto Dealer Award
2018
Dongfeng Qichen Outstanding Contribution Award
2023
Automotive Industry Leading Figure
2025
Dongfeng Nissan Hall of Fame Inductee
Technology Leadership

Innovation-Driven
Operational Excellence

Leveraging proprietary technologies and proven digital strategies that transform automotive retail and customer experience, ready to revolutionize the U.S. market.

CORE SYSTEM
📋

Standardized Process Management

Comprehensive operational framework covering brand promotion, customer reception, and after-sales service with 128 standardized service checkpoints.

✓ Fully quantifiable and replicable processes
✓ Adopted by 600+ Dongfeng Nissan dealers nationwide
✓ Top 5% customer satisfaction (4.8/5.0)
6 COPYRIGHTS
💻

Proprietary Digital Platform

Self-developed software systems integrating sales data, customer behavior, inventory management, and employee performance analytics.

✓ Comprehensive data management platform
✓ AI-powered CRM system V1.0
✓ VR vehicle display system V1.0
✓ 38% reduction in inventory days (45→28 days)
INNOVATION
🥽

VR Virtual Showroom

Innovative "VR Virtual Showroom + Live Streaming + Social Media Matrix" digital marketing model providing immersive vehicle experiences.

✓ 360° vehicle interior/exterior viewing
✓ 8,000+ monthly visitors
✓ 35% online test-drive conversion (94% increase)
✓ 120K+ social media followers
TOP 10 NATIONAL
🤖

AI-Powered Live Streaming

24/7 automated AI live streaming system efficiently generating sales leads with minimal human intervention.

✓ Only 20 minutes daily manual operation required
✓ Multiple accounts ranked Top 10 nationally
✓ Rankings: #4, #7, #8, #10
✓ RPA-automated customer engagement
🎪

Scenario-Based Marketing

Differentiated experiential marketing tailored to regional market characteristics, creating memorable brand experiences.

✓ Family self-driving tour events
✓ Corporate group purchase programs
✓ Rural market mobile exhibitions
✓ 42% conversion rate (68% above standard)
🔄

Full Lifecycle Management

Complete customer lifecycle management from prospect identification to repeat purchase guidance, maximizing customer lifetime value.

✓ Big data purchase preference analysis
✓ Personalized service recommendations
✓ 27% repeat purchase rate (vs 12% avg)
✓ 7% churn rate (vs 18% avg)
Get In Touch

Ready to Explore
Cross-Border Opportunities?

Whether you're a Chinese manufacturer seeking U.S. market entry or an American business interested in Chinese automotive innovation, we're here to facilitate your success.

📍

Corporate Office

312 Novel
Irvine, CA 92618
United States of America

📧

Email

General Inquiries:
[email protected]

Business Development:
[email protected]

⏰

Business Hours

Monday - Friday: 9:00 AM - 6:00 PM PST
Saturday: 10:00 AM - 4:00 PM PST
Sunday: By Appointment

Send Us a Message